Services

 

1. Photography, Video and more

 

Effective, distinctive and original photography across your marketing activity is essential to the success of your business, brand and campaign.
We never suggest our clients purchase stock photography. It may be cheaper in the short term, but your business will end up with anodyne images any other business can use, thus watering down your brand exclusivity. Instead, our professional photographers will work closely with our creative team to develop, test and shoot your own style of imagery that’s perfectly aligned to your brand.

 

In addition, when you have the rights to your photographic assets you can build your own exclusive image library that no one else can use. These images can be used across your website, display campaigns, mobile sites, social media and offline assets such as brochures, print ads and direct mail.

Basically, wherever your brand needs to be seen and experienced.

 

At Gok Pro Studio, our approach to developing the right photographic work for your company is based on our creative team fully understanding your business, your market, and your product.

 

And where you want to take all of them.

 

Video

 

We’re proud to have link to the best video production capability as part of our service offering here at Gok Pro Studio. The team are an experienced bunch and well-versed in everything from live-action, motion graphics and VFX, to configuring and maintaining a thriving YouTube channel and creating online video strategy

 

Video strategy & YouTube optimisation

 

YouTube is a search engine as well as a social channel. So it’s important to configure your channel and optimise your content to make sure the right people see it.

 

2. Analytics

 

As an agency with knowledge of performance, we understand the importance of great data. So we ensure that you have correctly installed analytics, and understand what your data is telling you.

 

Google analytics

 

We work with The Google Analytics highly qualified certified partners, global network of companies specialising in Google Analytics. Google Analytics Certified Partners are very carefully vetted by Google and must meet rigorous qualification standards.

It doesn’t matter how large or small your business is, we make sure to achieve implementation, customisation, and consulting services to make your websites and marketing campaigns more effective.

 

3. Web design and development

 

We provide a wide range of services to help you do just that. Whether you are a start-up planning your first product or an established e-commerce business looking to launch a B2B website, we’re here to help. From consultancy, planning, design and development to hosting and support, we offer a full end-to-end service. With absolutely no hard sell and an inquisitive can-do attitude, we’ll make your next project a success.

 

Using HTML5, CSS3, Javascript/JQuery, PHP, Python, and Ruby on Rails to realise bespoke web solutions, you can rest assured that the code we offer to you, tried and tested before going live. Having a smooth running website or app is paramount, so we optimise code for ultimate performance. This provides your customers with better user experience and keeps them coming back. It will also help your site rank better in Google.

 

4. Brand

 

Branding process

 

For a great brand to resonate, engage and remain in the hearts and minds of its intended audience, it needs to be relevant, valuable and constantly evolving.

Gok Pro Studio is here to make your brand work brilliantly. So we meet in person. We ask, we listen, we research. We transform who you are, how you look, how you sound. We create a genuine, lasting change.

 

Brand insight

 

What makes a brand work? And how can we make it work better?

And to get there, we organise bespoke Brand Immersion days. We come to meet you and your team, talk to your customers on and offline, watch how you work and interact. We then arrange in-depth interviews with key staff members then the core lead team.

 

We’ll study the competition, analyse your search metrics, critique your social media presence and audit your website for conversions.

 

Then we’ll present our findings. We’ll talk through our concepts and show how we can take your brand to where you want it to be. And probably beyond that too.

 

Brand messaging & Proposition

 

How do we effectively communicate who you are and what you do? How do we highlight your qualities and values?
By working with the unique insight from our Brand Immersion sessions, we build a fresh, engaging, and clearly distinctive proposition that’s on brand and on target. How do we effectively communicate who you are and what you do? How do we highlight your qualities and values? By working with the unique insight from our Brand Immersion sessions, we build a fresh, engaging, and clearly distinctive proposition that’s on brand and on target.

 

Look & feel

 

Once we’ve defined who we are as a brand and how we sound, we’ll show how these separate elements come together visually.
A visual identity differentiates a brand from its competitors communicated through a new colour palette, imagery, textures, typography and other visual elements.

 

We’ll propose – if needed – a refreshed logo, icons, strapline and fonts. We’ll look at the Pantone, CMYK and RGB references. We’ll review and revise the photographic style and look at how video and animation can work seamlessly to better communicate your brand tone and message.

 

5. Email/SMS/MMS

 

Email/SMS/MMS marketing, like other tactics is a science. In a world where we are inundated with marketing emails, you need to ensure your marketing campaigns are relevant and timely. In today’s world, we can feel inundated with marketing emails, filling up our inbox and providing us with nothing. That’s why it’s so important to make sure that your message is timely, relevant and helpful to your audience. We can help you do that.

 

Strategy & automation

It’s crucial to understand the data you have at your fingertips and how to manipulate it to develop a successful strategy and engaging content for your audiences. We help understand the data, build the strategy and automate output.

 

Performance & measurement

There are so many ways to calculate the success of an email campaign. We work with you to understand what your KPIs need to be, how we can help you achieve them and to then ensure you have a suitable dashboard to visualise that success.

 

Email/SMS/MMS design & build

It’s not only data and strategy that makes your email campaign a success; it’s also crucial the email looks the part and responds, as it should. There’s so much to think about during this process, all of which we have covered.

 

6. SEO

A solid SEO strategy combines technical optimisation, content optimisation and authority optimisation. At Gok Pro Studio we have practitioners in each of these, ensuring your website ranks well in the SERPs and drives traffic to your website.

 

Google penalties Hob

 

What is a Google penalty?

 

Google owes their position as the world’s top search engine (89% market share) to a history of delivering the most relevant and useful search results.

Their motivation to serve the best results is reflected in constant tweaking of the algorithm, which controls which websites are prominently positioned, and which ones aren’t.

 

The algorithm is highly sophisticated, with over 200 different ranking factors. In recent years algorithmic and manual penalties have been issued to websites who Google deem to have been partaking in manipulative practices. These penalties reduce the prominence of these sites in search results, sometimes removing them from the index altogether.

 

Research & discovery

 

SEO and the art of SEO take time. At Gok pro Studio we’ve spent years understanding the way search engines work in order to develop the strongest strategies for optimisation.

We work with you and your brand to understand firstly what you need to do, and secondly how to do it. We’ve then got a pretty robust method of analysing the success.

 

Whether it’s technical optimisation you require or a more content-led approach, we can help you.

 

Content marketing & outreach

 

Good content marketing will bring your business more web traffic; better quality leads and improved brand awareness. It also helps you to develop long-lasting relationships that keep your customers coming back.
Content marketing is much more than just writing good copy – although that’s certainly important. Great content marketing allows you to connect with your customers outside of normal transactional experiences, developing deeper and longer-lasting relationships that keep customers coming back to your site.

 

Brands who do content marketing well enjoy the benefits of increased traffic, better quality leads, improved brand awareness and customer loyalty.

 

Our approach to developing a content marketing strategy is a four-stage process. The research and insights stage aims to develop an in-depth understanding of your customers’ needs and wants, online behaviors and preferred channels.
Ti achieve successful SEO

Social listening for both your brand and your competitors
Topic and keyword research
Site search
Customer feedback
Social customer service
Analytics

 

7. Social

 

Successful delivery of effective social activity, as part of an integrated digital campaign, combines science and art. At Gok Pro Studio we know that on and off-site analytics are married with smart, engaging and genuinely useful digital assets, deployed over core platforms: Twitter, Google+, Instagram and Facebook as well as catalogues, newspapers, magazines.

 

Paid social

 

Paid social is an important and effective channel for engaging with and converting your consumers. As the social networks look to generate more revenue, marketers have to pay to achieve big social results. Dwell times, advanced targeting and massive reach make it an attractive option for many marketers. We help you understand where your consumers are interacting online and the best way to engage with them.

 

Audience segmentation

 

Understanding your best audience segments is the first step to designing a successful paid social campaign. We use a mix of 1st and 3rd-party data along with the social network platforms to identify where your unique audiences are most active. We can then target them with the right creative assets that match both the platform they are using and the type of content they are most likely to respond too.

 

Ad creation

 

To help us create the assets that work best for each audience segment and social network we work with a team of creatives, designers, and developers. We can create simple but effective text and image based ads all the way through to some of the more technical formats like lead ads and feed based dynamic creatives. We also have access a full video production studio to help create video content to drive engagement within your paid social executions.

 

8. Tailor made user experience

 

User experience covers all the interactions someone has with your company or organisation. These include interactions with your software, your website, your apps, your advertisements, your Twitter or Facebook accounts and your call centre, as well as with you personally over email or face-to-face. The sum total of all these interactions over time is their user experience.

 

User experience research

 

The research process is about fully understanding your business, your market, your customers and the overall goals and expectations of the project.

 

Analysis

 

It’s during the analysis we turn the findings from our research into actionable and shareable insights and use them to inform the concepting and design phases.

 

Strategy

 

During the strategy we work with you to agree the strategy for the experience, establishing a definition and set of experience principles we want to achieve to inform the design and development process.

 

Design

 

During the design we take all the business requirements, constraints and insights from our research and design and use them to create solutions.

 

9. Websites

 

Scoping & project management

 

At Gok Pro Studio, we have an experienced and qualified team of project managers who work closely with you to collaboratively deliver projects to brief, timeline, and budget.
We understand that each project and client is different with varying needs and goals; therefore, we work with you to choose the project management methodology which best fits your project and business goals.

 

Project scoping

 

Scoping a project is the starting point of project planning where we work closely with our clients to establish and document project goals, deliverables, features, functions, tasks, deadlines, and ultimately, costs.

 

In order for Gok Pro Studio to accurately scope a project, we will work with you to define a detailed brief that encapsulates all of the requirements.

 

If the project requires, we may need to enter into a discovery phase where we spend time with key stakeholders determining the project requirements and even delivering some elements of work to help us further determine project needs and requirements.

 

Once we have worked with you to define the requirements, we will be in a position to recommend the best solution for your project and deliver a Statement of Work with costs, deliverables, and timelines.

 

This statement of work sets the expectations of all parties so you can understand what we’re creating for you, and our practitioners fully understand your goals and needs.

 

Development

 

Our website solutions are creative, functional, and highly engaging. We bring clarity and simplicity to this complex discipline and keep at the forefront of the key technologies and trends that direct the online world.
As a result, our solutions integrate with the ever-growing landscape of social networking tools and embrace the interactive. Our websites deliver an outstanding online presence and achieve proven commercial results.

 

A platform-agnostic agency, we always use the most appropriate technology for every project we work on. We work on WordPress, Joomla!, Drupal, and Magento platforms.

 

Choosing the right platform depends on a variety of factors: existing site, multilingual, multi-domain, eCommerce store, content-driven, user content, and other factors.

 

At Gok Pro Studio, we work with our clients’ core requirements and provide our experience in platforms to provide a suitable recommendation on the platform that will best fulfill the clients’ needs now, and will scale with the client as they grow.

 

eCommerce platforms

 

Finding the right eCommerce solution depends on what you’re selling, the behavior of your customers, and the frequency with which you’re updating products.

We use a number of solutions and ensure we select the right one to suit your business needs.

 

Below, we reviewed the main platforms we use and list the benefits and drawbacks for you to consider.

 

There’s lots of information here and we’re aware some of it can be confusing. Feel free to get in touch, and we can walk you through the best solution for you.

 

Hosting & maintenance

 

Managed hosting

 

Our business depends on a reliable hosting infrastructure and easy switching from development to live sites. And we make sure your sites have the same support and security.

 

We’ve been hosting our own websites, content managed solutions and web applications for a while. Building and maintaining websites as part of a profit-making business means that we depend on the reliability of our hosting infrastructure and the easy switching from development to live sites.

 

We employ certified systems engineers who work closely with our web developers to keep each other informed of changing requirements, and ensure our hosting and development methods evolve accordingly. We offer a fully managed hosting solution that includes complete support for the code we write, ensuring your site is live. If anything goes wrong, we are always on hand. So if your site goes down, just get in touch and we’ll help.

 

10. Legal aid

 

We are aiming to help you for trademark applications, legal agreements advise, helping you solicitor and accountant needs in the UK or Europe.

 

11. Fieldwork

 

Lastly, we work close to you whenever need us to gain commercial success as a whole team in real world.
We are happy to organize conferences, shows, training activities, indoor-outdoor photography, videos, finding right crew for any business-related activities and etc.

 

 


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