A solid SEO strategy combines technical optimisation, content optimisation and authority optimisation. At Gok Pro Studio we have practitioners in each of these, ensuring your website ranks well in the SERPs and drives traffic to your website.
Google penalties Hob
What is a Google penalty?
Google owes their position as the world’s top search engine (89% market share) to a history of delivering the most relevant and useful search results.
Their motivation to serve the best results is reflected in constant tweaking of the algorithm, which controls which websites are prominently positioned, and which ones aren’t.
The algorithm is highly sophisticated, with over 200 different ranking factors. In recent years algorithmic and manual penalties have been issued to websites who Google deem to have been partaking in manipulative practices. These penalties reduce the prominence of these sites in search results, sometimes removing them from the index altogether.
Research & discovery
SEO and the art of SEO take time. At Gok pro Studio we’ve spent years understanding the way search engines work in order to develop the strongest strategies for optimisation.
We work with you and your brand to understand firstly what you need to do, and secondly how to do it. We’ve then got a pretty robust method of analysing the success.
Whether it’s technical optimisation you require or a more content-led approach, we can help you.
Content marketing & outreach
Good content marketing will bring your business more web traffic; better quality leads and improved brand awareness. It also helps you to develop long-lasting relationships that keep your customers coming back.
Content marketing is much more than just writing good copy – although that’s certainly important. Great content marketing allows you to connect with your customers outside of normal transactional experiences, developing deeper and longer-lasting relationships that keep customers coming back to your site.
Brands who do content marketing well enjoy the benefits of increased traffic, better quality leads, improved brand awareness and customer loyalty.
Our approach to developing a content marketing strategy is a four-stage process. The research and insights stage aims to develop an in-depth understanding of your customers’ needs and wants, online behaviors and preferred channels.
- Ti achieve successful SEO
- Social listening for both your brand and your competitors
- Topic and keyword research
- Site search
- Customer feedback
- Social customer service